Yogyakarta, May 2024 – As a dynamic effort to explore the intersection of culture, economy, and enterprise, a group of lecturers and students from the Sekolah Vokasi of Universitas Gadjah Mada (SV-UGM) initiated a research project focusing on the linguistic landscape of Tugu Area of Yogyakarta. This iconic landmark, known for its historical significance and cultural richness, serves as the perfect backdrop to understand how language reflects and shapes the tourism experience in the area.

The research team, consisting of lecturers from the English Study Program of SV-UGM whose expertise are in the field of linguistics, language, and culture, analyzed the language found in signs, advertisements, and warnings in public space around Tugu Yogyakarta and along Jalan Margo Utomo. This area is not only a hub for local and international tourists, but also a meeting place for various cultures, making it an ideal location for such a study. read more

Feeling Procrastinating? These 7 Tips Help You Stay On Track!

Every day we have work to do. Whether it is our daily activities or anything that we plan to do. However, in doing our activities, we sometimes experience some kinds of feeling of not wanting to do what we are supposed to do. We think that we can postpone to do those activities for later. That is called procrastination. What is procrastination anyway? According to Kendra Cherry, a Psychosocial Rehabilitation Specialist, procrastination is an act of delaying high-priority activities with task low-priority in order to do the high-priority later until the last minutes or nearly the deadline. Therefore, to avoid procrastination, here are 7 things that you can do.   read more

Learning English as a second language can be tricky and a challenging task. Do you want to know why learning English is so important? English is a universal language that goes beyond national barriers and is spoken in many countries across the globe. Therefore, you should not be surprised if you are required to master the English language in order to communicate fluently with the wider community and diverse people in an ever-changing world. However, in reality, there are still many people who are confused to learn or improve their English language skills. Everyone usually has difficulty in learning a foreign language. There are four basic skills that need to be developed to complete communication in a certain language: listening, speaking, reading, and writing. If you are wondering how to improve your English, check out some of our best tips to help you accelerate your 4 language skills. read more

Professionals in strategic communication need more than basic communication skills. We live where everyone is competing for attention, and strategic communications professionals are no exception. Strategic communication skills include understanding what goals the organization wants to achieve, what platforms or media it uses to distribute content, and how the effectiveness can be measured.

How can we develop strategic communication skills then? Here are some tips to follow.

1. Build the right team
The right team with the right knowledge, skill, and potential to develop their capabilities can develop good communication skills among them. read more

Having the experience of studying abroad is a dream for most students. Not only for academic purposes, the opportunity to be in a different educational atmosphere, also with a different culture will become a memorable and valuable lesson in the future. Scholarships offers this opportunity to students. Here are 6 tips to get one.

1. Research

Find as much information as possible about scholarships on trusted sites, like Simaster UGM. There are many scholarship options to choose from. The research can also be done by visiting OIA UGM or OIA SV UGM Instagram accounts. The OIA team always updates a lot of information about student exchanges, interesting webinars about scholarships, and short summer courses programs. read more

Public Relations is an important part of communication. Public Relations is a strategic communication used by a party, whether an individual, company, or organization, to build such beneficial relationships with the community. Public relations is also the process of managing how information related to an organization or company is delivered to the public in order to maintain a good reputation.

While traditional public relations focus more on the conventional-electronic and printed media, digital public relations focus more on building brand image through web-based media. Bachelor of Applied English offered this digital public relations course as a compulsory subject in semester 2. read more

The world moves dynamically and brings us to numerous changes and developments, one of which is in the field of technology. The development of technology also has impacts on many sectors, where Public Relations (PR) is one of them, creating a term called “digital PR”. This phenomenon triggers various adjustments and innovation in PR practices. As a study program that focuses on developing students’ PR skills, Bachelor of Applied English SV UGM facilitates the students with courses that can build their digital PR competencies. However, what exactly is the difference between traditional PR and digital PR? read more

Many people may think that becoming an English student is about translating or becoming an English teacher. It’s actually a lot more than that! Bachelor of Applied English SV UGM does not only allow students to learn English but also equips them with various competencies aligned with the industry. The learning activities are mostly enjoyable. Here are some examples.

1. Movie Screening
Through this activity, students are given the opportunity to see how native English speakers carry out conversations in real life. Books or teaching modules in formal English are less able to provide an overview of the language phenomena spoken by native English speakers in their daily lives. Movie screening then becomes one way to fill this gap. read more

Digital media has developed rapidly. Businesses and organizations then use this to communicate with the public. This is why skill to create Digital Content is important to master.

Digital Content can be in many forms. They might be any text, image, video or audio uploaded in digital format. These contents can then be accessed through various digital platforms such as web pages and social media. People can see the content through different devices such as laptops, tablets or smartphones.

Producing Digital Content requires preparation since the goal is not just to publish text or images in digital format. There must be a message that is conveyed through the digital content created. read more

To maximize both academic and non-academic performance, Bachelor of Applied English Vocational College Universitas Gadjah Mada collaborates with several organizations. The collaborations established are in the field of Education, Community Service and Research, which are the three important pillars in the Tri Dharma of Higher Education. Not only for lecturers, this program also opens up wider opportunities for students to learn and practice directly in the field. Bachelor of Applied English collaborates with a number of national and international organizations, including VIA, Dlingo Digital Media, Balai Budaya Mino Martani Community, and Kinanthi Sekar Art Studio. read more